“One of the biggest lessons I’ve learned is to never judge people.” It’s almost March (already), and that means a new season – Spring, I mean – is inching closer. For people in our trade, however, there’s only one season that matters: Event Season. Yes, it’s the time of year when we gather en masse…
I am an addict, and I suspect most of you are too. Not drugs. Not booze. Not gambling. Something a little more deceptive, ever present for most of us, and arguably just as dangerous to our wellbeing. That’s right. Our smartphone. And more specifically for me and this blog, the social media apps on my…
Why North East business owners need to think about their lives following the sale of their businesses and how the sale itself can be structured with these plans in mind.
Recently, my specialist life science agency received a private equity investment. It was a far cry from the side project I started at a dingy dining table in my home in Gateshead, England, back in 2009. Over the last few weeks, as the euphoria has calmed and the dust has settled following the deal, I’ve…
These are the dreaded words marketing folks shudder at hearing from their boss or client: “You work in marketing, so you must be creative. Come up with some ideas for next month’s board meeting.” As your stomach turns, you walk away thinking: “Ideas. Okay. Ideas. I can come up with ideas. Actually, I literally can’t…
So, I turned 40 a couple of months ago. I know, who would have thought it, right? With my boyish good looks and luscious head of hair. Ahem. Anyway, people kept asking: “How do you feel?” Erm, I feel fine, thanks. Great in fact. I’m not sure if they were expecting a mental breakdown of…
I’ve spent the past two decades working in marketing roles within technical business-to-business (B2B) and industrial industries. Sexy, I know. It’s fair to say I’ve seen the good, the bad and the drab. As I reflect on my receding hairline and the fact that I’m old enough to be a parent to several of my…
Rebranding a business should be a joy, not a misery. After 12 years, we recently rebranded our company and, unfortunately, it felt like torture. As happy as I am with how the end product looks, sounds and feels, it was one of the most painful projects I’ve…
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