These are the dreaded words marketing folks shudder at hearing from their boss or client: “You work in marketing, so you must be creative. Come up with some ideas for next month’s board meeting.” As your stomach turns, you walk away thinking:…
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4Ls at 40
So, I turned 40 a couple of months ago. I know, who would have thought it, right? With my boyish good looks and luscious head of hair. Ahem. Anyway, people kept asking: “How do you feel?” Erm, I feel fine, thanks. Great in fact. I’m not sure if they were expecting a mental breakdown of…
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5 Classic B2B Marketing Mistakes (And How To Avoid Them)
I’ve spent the past two decades working in marketing roles within technical business-to-business (B2B) and industrial industries. Sexy, I know. It’s fair to say I’ve seen the good, the bad and the drab. As I reflect on my receding hairline and the fact that I’m old enough to be a parent to several of my…