As my entrepreneurial journey has evolved, I have become an active investor in several start-ups and early stage businesses. How cool is that, please? It’s like my very own Dragons’ Den… although I’m more of a cuddly panda then a dragon!

My role with these companies is very different to the part I play on the brands where I spend most of my time. In addition to the ‘money bit’, I tend to advise CEOs and founders in a pretty hands-off kind of way in situations where my experience, skills and contacts can add value. Acting like a sounding board, I try my best to listen, reflect and guide where I can. After years of hands-on operationally to get stuff done, this is not as easy as it sounds, but it is rewarding when I can help in some way.

There is no strict criteria for what I choose to invest in other than I have to fundamentally be able to see how the product or service solves a meaningful problem for the audience it exists to serve. Naturally, I gravitate towards opportunities that excite me or that I have an interest in already. Growth markets, scale-up potential and a proven business model/existing revenue all help… but I also need to connect with, and like the team behind the proposition.


A B2B SaaS marketing education platform

A very cool 0% non-alcoholic beer brand

A regional editorial business

A global podcast platform

An alternative beverage brand focused on improving gut health.

Before you pitch me

Please read my book and get a feel for who I am and what kinds of things are important to me.

Know your audience and you’ll have a much better shot of getting my attention!


Snap out of autopilot and overcome that floundering feeling. Rather than shouldering those emotions of frustration, disorientation, and uncertainty on your own, you now have a guide. Discover all of my learnings, neatly packaged into 24 valuable insights for you. Real-life, practical, doable lessons can help you find focus and direction. 

The Floundering Founder Book