These are the dreaded words marketing folks shudder at hearing from their boss or client: “You work in marketing, so you must be creative. Come up with some ideas for next month’s board meeting.” As your stomach turns, you walk away thinking: “Ideas. Okay. Ideas. I can come up with ideas. Actually, I literally can’t think of anything. I’m doomed. Oh God, I’m going to get fired.”
So, where do you start when you find yourself in this situation? First, don’t stress. Stay calm, and don’t get overwhelmed. Instead, think of it as your chance to shine.