Thinking

Recently, my specialist life science agency received a private equity investment. It was a far cry from the side project I started at a dingy dining table in my home in Gateshead, England, back in 2009. Over the last few weeks, as the euphoria has calmed and the dust has settled following the deal, I’ve…

We only have one life. How do you want to live it? In this episode, Brett Gilliland sits down with Raman Sehgal as he shares his growth journey as an ambitious entrepreneur and examines the role of design in shaping the life we choose for ourselves.

This week’s episode provides an introduction to the system and Step One: Define Your Audience. Remember, when you try to be something to everyone, you are really nothing to no one. That’s right, you don’t need to be everyone’s cup of tea! You have got to find your target audience.

Raman is the Founder of several niche companies including ramarketing, a multimillion-dollar international agency that helps companies get noticed in the global life science space.

As an entrepreneur, Raman embarked on a business journey that ultimately spanned the Atlantic—from a spare room in the Northeast of England to the bustling streets of Boston, Massachusetts, where he lives today with his wife and three sons.

How much time are you wasting scrolling down social media that you would be using to be productive elsewhere in your business? If you want to be productive in your business and achieve your goals, you must develop healthy habits that include less social media, and more time off, to come up with creative ideas.

Raman Sehgal has made a career out of putting his energy— and he’s got a lot of it— into building biotech outsourcing companies and the people who make them run. After years spent supporting several from within, he launched ramarketing, a firm dedicated to helping CROs, CDMOs, CPOs, and other providers to the biotech ecosystem build their businesses, in 2009.

As an entrepreneur, Raman embarked on a business journey that ultimately spanned the Atlantic—from a spare room in the Northeast of England to the bustling streets of Boston, Massachusetts, where he lives today with his wife and three sons. As an author, keynote speaker, podcaster, blogger, Forbes Agency Council member, and guest university lecturer, Raman shares his knowledge, mistakes, and learnings in an honest manner that will hopefully help others’ journey.

We engaged with some third-party promotional support recently and, in the kickoff meeting, our account lead asked me: “So, what’s your unique selling point (USP)?” Rather than scrape around for a succinct, polished elevator pitch, I simply said: “It depends who we are talking to. Our USP to one person will not be the USP…

These are the dreaded words marketing folks shudder at hearing from their boss or client: “You work in marketing, so you must be creative. Come up with some ideas for next month’s board meeting.” As your stomach turns, you walk away thinking: “Ideas. Okay. Ideas. I can come up with ideas. Actually, I literally can’t…

Do you ever feel like you’re drowning in your own success? Expertise-based entrepreneurs are excellent at what they do but that doesn’t mean it’s easy to manage a growing service business. Juggling constant client demands against the need to focus on growth can be a real struggle. It’s an all-consuming journey that can feel suffocating, making it hard to find time to step back and evaluate both for yourself and your company.

With his new book, The Floundering Founder: 24 Lessons To Refocus Your Business and Better Yourself, marketing entrepreneur (& longtime pal) Raman Sehgal explores what it really means to learn from your mistakes.

In our latest podcast, we speak to Raman Sehgal, the Founder and Global President of international marketing agency, ramarketing. When he’s not running his life sciences-focused company, Raman is the Host of the Molecule to Market podcast, an experienced keynote speaker, a regular contributor to Forbes and most recently, the author of The Floundering Founder: 24 Lessons to Refocus Your Business and Better Yourself. The book tackles issues around work/life balance and how not to get consumed by your business – something Raman himself has struggled with over the years.